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This thesis interrogates how and why the desire for ownership and expression arise, its role in bringing about cultural changes, and the effects of the visual and the language of images. While visual mediation has significantly contributed to progressive cultural and social shifts driven by the desire for ownership, the powerful images that have been generated and commodified for definite benefits often blind our vision to the insights about the phenomena. This thesis seeks to challenge the most commonsensical idea of visual language by means of an experiment to make it invisible for the purpose of unmasking desire and ownership.