Seeing Human
Wanyue Wang
Anthropomorphism is a universal tendency deeply rooted in the process of human development. As a powerful communication impulse, anthropomorphism in today’s society is being exploited much more intentionally than in the past, especially in design areas. Although the exploitation is continually intensifying, the complex insights and impacts of using anthropomorphism are easily ignored. By seeing as well as communicating with non-human agents through anthropomorphic lenses, designers are actively shaping the way people perceive both non-humans and humans. However, the inappropriate utilization of anthropomorphism may lead to some potential risks, and even become an intangible weapon.
Overview
The whole project includes a website, four posters and corresponding pamphlets, which aims to analyze the utilization of anthropomorphism in today’s context as well as to reveal the hidden issues by misusing anthropomorphism.
“Look Like You”
The anthropomorphic form implicitly reinforces a gender bias that housework belongs to women.
The pamphlet corresponds to the first poster, which includes detailed background information as well as explanations.
“Behave Like You”
By imitating and learning from the chat with people online, the chatbot became a racist and sexist within less than 24 hours which used its aggressive words to attack people.
The pamphlet corresponds to the second poster, which includes detailed background information as well as explanations.
"FEEL LIKE YOU"
By tweeting in a human tone, brands like Gap chose to use the storm as a marketing ploy and capitalize in the wake of destruction.
The pamphlet corresponds to the third poster, which includes detailed background information as well as explanations.
"Think Like You"
The anthropomorphic AI algorithm has been manipulating people’s thoughts in a hidden, subtle and unexpected way.
The pamphlet corresponds to the last poster, which includes detailed background information as well as explanations.