Misogyny and Metamorphosis
Jiawen Feng
Noah Berlatsky describes misogyny as a way to manipulate and control both women and men throughout history. Gender discrimination and prejudice are universally prevalent, influencing our technology-driven digital world. We have embedded our biases into everything we create. In this thesis, it argues designers can remedy the dilemma of gender bias by building and creating persuasive visual communications using design methodologies— (recontextualization, remixing, addition, conflation—) to reinvent stories on digital platforms. It raises questions: how can designers use design to address the issue of misogyny? How design creates diverse perspectives to represent women? Through the process of defining, developing, and delivering, this thesis seeks to answer the above questions and problems to find potential solutions.
Data Collecting and Visualization
This project collected potential misogynous comments from both Alexandria Ocasio-Cortez and Kim Kardashian to make analysis and comparison. The purpose of this project is to raise the public's awareness of misogyny by showing the most commonly used hateful terms against both capable women. After collecting and classifying the selected comments, I divided the components of the chart by color and space proportion according to hateful terms in the data visualization process to make it approachable for the audience.
Memes vs Misogyny
This project uses gifs and memes as a design format, with well-known feminists and celebrities to build conversations with the audience in a casual way. This project aims to raise the public's awareness of misogyny.
Meme Exhibition
Meme exhibition is a conceptual exhibition. The goal is to connect our online and offline world, to raise our awareness of misogyny in our lives in an artistic way
