Selling Sustainability
Stephanie Lawson
Sustainability is one of the most overused words in the vernacular vocabulary of today. Because of the intensifying climate crisis, demands for more environmentally sound products are rising. A significant number of brands have responded by integrating sustainability into their marketing strategies, but not going beyond this. I wanted to look at how sustainability as a concept was being co-opted and repackaged into a new product. The whole thing is kind of counter-intuitive, and this predicament served as the inspiration for my thesis work.
Series: Cheap Clothes, Cheap Talk: I
The first in a series of motion design sketches, this work addresses the incessant noise that surrounds the reality of what we as consumers are confronted with.
Series: Cheap Clothes, Cheap Talk: II
Series: Cheap Clothes, Cheap Talk: III
Still: Greenwashing: Don’t Buy It: I
Greenwashing: Don’t Buy It is a short film that documents numerous real life examples of greenwashing within the fashion industry.
Still: Greenwashing: Don’t Buy It: II
Still: Greenwashing: Don’t Buy It: III
Still: Greenwashing: Don’t Buy It: IV
Still: Greenwashing: Don’t Buy It: V
