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The Meme-ing of Political Discourse: An Analysis of Collective Narcissism and Emotinal Discourse
Zhihan Qian
This book delves into the terrifying potential of image-based memes and the emotional discourses they convey, in the context of political discourse in the age of social media. The author analyzes how collective narcissists convey their ideas through images and emotions, rather than rigorous content editing, and the significant impact of these memes on the discourse around nationalism, racism, and authoritarianism. The book is a critical analysis of these deceptive memes, their reliance on manipulative emotions and collective narcissism, and their portrayal of strength and power through stereotypes. Through the lens of the author's investigation of a populist Reddit group, and the creation of "Collective Narcissism Weekly," this book sheds light on the complex interplay between technology, psychology, and politics in the digital age. It encourages a more nuanced and critical discussion of these issues, rather than one based solely on emotional appeals.

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The book is bound in a threadbare binding with flexible space for movement on the cover. The title section is created on the book cover by an embossing process.

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The almost indistinguishable text on the book's front cover and the solid visual representation of the text on the back cover creates a beautiful contrast.

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Readers may experience fear due to the horrific nature of the content itself. The text itself, however, might also serve as a catalyst for unfavorable feelings. When I investigated the populist Reddit group, I was shocked by the extreme discourse that the group was notorious for, which was brought on by collective narcissism. So much so that I was horrified by terms I even hadn't had time to read and comprehend throughout my following inquiry. I gained an understanding of how collective narcissists convey their ideas through images and feelings rather than through rigorous content editing. Memes drew my attention because they are the most popular form of expressing thoughts overall. They use their basic political observations to portray their radical ideals in memes by being either overtly confrontational or subtly metaphorical. I attempted to restore this discursive force in a physical medium after realizing the immense and terrifying potential these memes possessed, drawing on Foucault's critical discourse analysis. I created this "Collective Narcissism Weekly" using an old prominent newspaper that was put on the stations as the medium for my design. The Reddit group members' comments and the text of the memes were used as writing samples by the AI writing software that created the newspaper's content. Additionally, I translated the ordinary words into a difficult-to-read and-understand form using the R'lyehia language (the language of Cthulhu) in order to emphasize the traits of fear that letters can express versus the content itself.