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Internet as A Garden: Reframing the Internet through the Metaphors and Embodiment of Gardening
Annie Hoang
The Internet has undeniably revolutionized various facets of our lives, reshaping our lifestyles to the point where our online presence often overlaps our offline existence. Yet, it is difficult for an average person to grasp the full extent of their digital footprint, which has direct implications on their physical lives, such as how the foundation behind the Internet consumes the Earth’s resources. Thus, it is important to acknowledge that the digital world is intricately connected to the natural world. The vast data and energy storage needs of the Internet, housed in server warehouses, contribute to fossil fuel production and occupy substantial landmass globally. The intangibility of the Internet causes an overlooking of this interconnectedness between the Internet and nature, which further causes irreversible environmental damage, posing threats to humans and the natural environment.

To tackle this complex issue, this thesis aims to utilize the use of metaphor in communication design and as a creative praxis, acting as a bridge between physical and digital spaces. Through the lens of a garden, the author interweaves the qualities of gardening into the Internet, intending to debunk the perception of the Internet as intangible. Instead, the audience is prompted to recognize it as a tangible entity with tangible effects on well-being. This is facilitated through carefully guided thematic research and thesis design responses. The ultimate goal is not merely to solve environmental impacts directly but to reframe how the audience views their digital presence, experiences, and contributions—promoting a more sustainable approach that contributes to long-term solutions.

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A Guide to Tending the Internet
This book presents a thematic exploration of the Internet, reimagining it as a poetic garden that undergoes the rhythmic cycles of the seasons. Through a subtle shift in visual language and choice of materials, it invites readers to embark on a personal journey, encouraging them to view the Internet through the lens of a digital gardener. By embracing this perspective, the book aims to foster a deeper connection and a sense of stewardship toward the digital landscape.

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