In Sight, In Mind: Unraveling Visual Perception’s Impact on Graphic Design
Manasi Mehul Danayak
In the realm of graphic design, the predominant approach often centers on mastering techniques, software applications,
tools, and methods. While these are undeniably crucial aspects, the true essence lies in comprehending the underlying
significance and purpose of their application. Visual perception emerges as the foundation of all graphic design
practices. The inquiry investigates how compositional elements such as line, shape, color, texture, form, type, and
tonality interact with variables like scale, position, rotation, and space, reinforcing established design principles
like balance, rhythm, emphasis, and symmetry. This, in turn, enables the designer to create an intended visual impact
and facilitate strategic guidance of the viewer's attention within any given composition, while consciously conditioning
cognitive visual perception.
Thesis Book
Thesis Book
Designer's Perceptual Aid: Perceptual Study Cards
A toolkit that serves as a valuable resource for graphic designers, offering support during the creative ideation process and aiding decision-making around the basic elements of any compositional layout. It acts as a reference guide, consolidating various perceptual studies related to shapes and lines in graphic design. It could function as an educational tool for both seasoned designers and those in training. Designers can deepen their understanding of perceptual principles and how they relate to shapes and lines.
Designer's Perceptual Aid: Interactive Prompts supporting the Perceptual Study Cards
Designer's Perceptual Aid: A 3D Index supporting the Perceptual Study Cards
Visual Perception in Semiotics
Here, we witness the myriad interpretations of a simple thumb gesture, each varying depending on the angle at which it is positioned. This showcases the intricate nuances and complexities involved in understanding non-verbal communication, highlighting the significant role of visual perception in shaping our understanding of gestures
Participatory Perceptual studies
Finding a Probe: Experiments in 2D medium Participants were presented with abstract images derived from various elements in my surroundings, such as stains, textures, and marks. They were instructed to trace out whatever they visualized in these images, with the prompt being open-ended, allowing for a wide range of interpretations. Upon collecting their visual responses, it became evident that certain images elicited more interpretations falling into categories such as characters, events, animals, and abstract concepts. This exercise aimed to examine the interplay of 7-8 compositional design elements within the framework of perceptual inquiry, and how people subconsciously create associations around them.
Participatory Perceptual studies.
Finding a Probe: Experiments in 2D medium This experiment was inspired by the concept of ‘the art and the artist’ on Instagram. As a photography artist, I had various associations in mind when capturing these images. The experiment involved participants visually interpreting the treated imagery and documenting their interpretations. The words they used highlighted the relative nature of visual perception, influenced by multiple cultural connotations.
Participatory Perceptual studies
Finding a Probe: Experiments in 3D medium Participants were presented with 3D sculptures I created with air dry clay, and were asked to interpret them freely. The sculptures were handed over to them loosely, without specific instructions on viewing angles. Viewers were encouraged to hold the sculptures from any angle they preferred. Additionally, the color of the sculptures played a significant role in shaping their interpretations. These interpretations were then grouped into observed categories, leading to an open discussion about why each sculpture was interpreted in a particular manner. This exercise aimed to examine the interplay of 7-8 compositional design elements within the framework of perceptual inquiry, exploring how individuals subconsciously create associations based on visual stimuli.