Mascots Presence:
How Kimo-kawaii Reflects Human Psyche
Yuntang Huang
Do they look weird? These characters are mascots who suddenly realize one day that their bodies are fused with their
performance costumes. Some of the mascots they play are cute, some are unattractive, and some are perfect icons, but
none of these exactly match the personalities of the performers themselves, who, at the moment, become representatives
of kimo-kawaii (disgusting-cute). The dilemmas faced by the performers whose bodies are fused with their costumes, the
new opportunities they are given, and the confusion they feel inside, all embody how kimo-kawaii speaks to the
contemporary time.
Kimo-kawaii mascot representative
Elite agent Frod dives into the mission. Frod was the first to initiate league invitations to mascot actors whose bodies were fused with costumes.
Kimo-kawaii mascot's documentation
Bobaba's monthly job report, Frod's Profile, and Smokloud's news coverage.
Kimo-kawaii mascots’ book design
Mascots in distress submit their life stories to the Kimo-kawaii Mascot League. The League consolidates and unifies their profiles and constructs their figures on the profile shells.
The news report of the kimo-kawaii mascots
It's hard to tell if this is a news report or an urban legend. After all, few people believe in such oddities as the mascot-players' bodies merging with their costumes.
scattered clues
