Designing Togetherness:
Inspiration from the Sport Fandom
Caroline Hsiao
This thesis explores how we cultivate a sense of belonging through design. My research examines the shared rituals,
physical gestures, team colors, and collective experiences that define soccer fandom, demonstrating how these elements
transcend individual differences in the same team. By analyzing these practices, the study reveals how sports-inspired
design can leverage shared goals, visual identity, and physical engagement to promote inclusivity, unity, and the
universal need for connection.
The aim is to uncover strategies for transforming abstract emotions, such as belonging and shared passion, into tangible
design elements that bridge social gaps and strengthen communal ties. The thesis advocates for integrating these
insights into design to build healthier, more connected communities where individuals are motivated to interact and
thrive as part of something larger than themselves.
THESIS BOOK DESIGN
The entire thesis book is printed on colored paper, creating a vibrant visual experience that immerses the reader. The use of color enhances each page, transforming the book into more than just a text—it becomes a sensory journey that reflects the energy and emotion behind the research and design.
Spreads From Thesis Book
The rich color pages in the team color section amplify the book’s vibrancy, evoking the passion and identity of each team.
The book can serve as a platform for the game and acts as a medium to foster connection.
