Devotion, Divination & Discount
Yan Leng
Adopting the structure of a traditional Chinese, this project reveals the underlying mechanisms of commodified faith that are embedded within daily experience. Rooted in ancient divination practices and festival rituals across cultures, the calendar grounds major moments of consumption within religious significance.
Through layered visuals and mixed media, the project creates a familiar and accessible surface that invites audiences to touch the work, while uncovering deeper cultural and economic forces.
Festival Marketing Print Materials Design
Based on existing festival consumption patterns and evidence, I designed promotional materials, logos, and other consumer print items that are potentially driven by beliefs across different cultures.
The Visual and Textural Layers in the Redesign of Traditional Chinese Calendars
Pulling traditional Chinese calendar and daily consumerism proofs together to create an unconventional reading and interactive experience.
Reading the Calendar
Thesis Book Design
Use plastic packaging integrates my design with the project documentation, presenting the book in a way that takes consumerism to the extreme.
