Confronting Perfectionism in the Marketplace
Sana Maqsood
Commercial design consistently uses picture-perfect images of models. The prevalence of these images can trigger psychological issues such as inferiority complexes as well as other anxieties around personal perception. This thesis challenges the prevalent design approach of skin care and cosmetic industries by developing a new primary and secondary packaging for skin care products which communicate the issue they are meant to address. The uniquely designed bottles and abstract photographs illustrate the targeted malady while also connecting visually with the target audience.
Front 3D model of Acne Wash
Front 3D model of Anti Aging Cream
Full view of primary and secondary packaging 3D models (colored and black/White) for skin care packaging.
Side view of bottles in the packages views for black and white design concept.
Front view of bottles in the packages views for colored design concept.
Colored bottles angled view with silver foiled logos.
Black and white bottles angled view with silver foiled logos.
Colored bottles and packaging full set view with a shopping bag.
Black and white 3D models with their secondary packaging.