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The Gendermore Packages
Jane Wu
The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.

Aedvaem Cosmetic

Aedvaem Cosmetic

Moisturizer

Moisturizer

Moisturizer

Moisturizer

Liquid Eyeliner

Liquid Eyeliner

Liquid Eyeliner

Foundation Stick

Foundation Stick

Foundation Stick

Lipgloss

Lipgloss

Lipgloss

Lipgloss

Aedvaem Skincare

Face Wash

Face Wash

Face Wash

Face Wash

Aedvaem Hair Care

Hair Paste

Hair Paste

Hair Paste

Hair Paste

Hair Paste

Shampoo

Shampoo

Shampoo

Shampoo

Shampoo

Multivitamin for Women

Multivitamin for Women

Multivitamin for Women

Multivitamin for Men

Multivitamin for Men

Multivitamin for Men

Multivitamin for Specific Gender

Multivitamin for Specific Gender