The current gender-neutral packaging relies on the absence of distinct characteristics. This thesis proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.
![](../images/Jane_Wu_01.jpg)
Aedvaem Cosmetic
![](../images/Jane_Wu_02.jpg)
Aedvaem Cosmetic
![](../images/Jane_Wu_03.jpg)
Moisturizer
![](../images/Jane_Wu_04.jpg)
Moisturizer
![](../images/Jane_Wu_05.jpg)
Moisturizer
![](../images/Jane_Wu_06.jpg)
Moisturizer
![](../images/Jane_Wu_07.jpg)
Liquid Eyeliner
![](../images/Jane_Wu_08.jpg)
Liquid Eyeliner
![](../images/Jane_Wu_09.jpg)
Liquid Eyeliner
![](../images/Jane_Wu_10.jpg)
Foundation Stick
![](../images/Jane_Wu_11.jpg)
Foundation Stick
![](../images/Jane_Wu_12.jpg)
Foundation Stick
![](../images/Jane_Wu_13.jpg)
Lipgloss
![](../images/Jane_Wu_14.jpg)
Lipgloss
![](../images/Jane_Wu_15.jpg)
Lipgloss
![](../images/Jane_Wu_16.jpg)
Lipgloss
![](../images/Jane_Wu_17.jpg)
Aedvaem Skincare
![](../images/Jane_Wu_18.jpg)
Face Wash
![](../images/Jane_Wu_19.jpg)
Face Wash
![](../images/Jane_Wu_20.jpg)
Face Wash
![](../images/Jane_Wu_21.jpg)
Face Wash
![](../images/Jane_Wu_22.jpg)
Aedvaem Hair Care
![](../images/Jane_Wu_23.jpg)
Hair Paste
![](../images/Jane_Wu_24.jpg)
Hair Paste
![](../images/Jane_Wu_25.jpg)
Hair Paste
![](../images/Jane_Wu_26.jpg)
Hair Paste
![](../images/Jane_Wu_27.jpg)
Hair Paste
![](../images/Jane_Wu_28.jpg)
Shampoo
![](../images/Jane_Wu_29.jpg)
Shampoo
![](../images/Jane_Wu_30.jpg)
Shampoo
![](../images/Jane_Wu_31.jpg)
Shampoo
![](../images/Jane_Wu_32.jpg)
Shampoo
![](../images/Jane_Wu_33.jpg)
Multivitamin for Women
![](../images/Jane_Wu_34.jpg)
Multivitamin for Women
![](../images/Jane_Wu_35.jpg)
Multivitamin for Women
![](../images/Jane_Wu_37.jpg)
Multivitamin for Men
![](../images/Jane_Wu_38.jpg)
Multivitamin for Men
![](../images/Jane_Wu_39.jpg)
Multivitamin for Men
![](../images/Jane_Wu_40.jpg)
Multivitamin for Specific Gender
![](../images/Jane_Wu_41.jpg)
Multivitamin for Specific Gender