Streetwear Packaging With Hype and Sustainability
Li Wei Pan
This project is a sensory packaging design that aims to establish hype and sustainability in this Nike shoebox design by incorporating the positive assets of brand loyalty and multifunction. The sculptural form deeply marks Nike into fan’s minds and unconsciously intensifying their brand loyalty while unboxing. In addition, the shoebox will transform into a shoe display by simply interlocking the Nike extrusion to the side of the inner box. This multifunction makes it not only a component but also a part of the shoebox.
