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The advertisements with unrealistic images of beauty caused anxiety, low self-esteem, and low self-confidence in many women. Since beauty starts from within, how you lead your life also impacts your looks. Scents also can have positive effects on mood, stress reduction, sleep enhancement, and self-confidence. Furthermore, 75% of our emotions are caused by the smell you wear. Wearing perfume is a good choice to improve the beauty from the inside out. In this project, I create a perfume brand ECHO. This brand loves and respects the uniqueness of each individual, and embraces the diversity of beauty in the world. The best wishes from echo is that everything people do will get a good response back to them. It also is the brand tagline. Brand Echo aiming to explore the relationship with emotion and scents study.