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Application of Visual Elements to Emotion Regulation
Hanye Jin
Nowadays, with the development of society, people's stress continues to increase, and emotion regulation has become a topic for many people. Based on psychology, vision can affect people's emotions, and people have different emotional responses to different visual elements such as colors, shapes, etc. This project combines psychology with packaging and UI design to create a new wine brand based on three primary colors. It intervenes in the customer's emotion regulation through the blending process.

jinhanye.com

Capstone Project Video

REX Wines Top View

Packaging of REX Wines

REX Wines Front View

REX Wines Back View

REX Wines

REX App