Nowadays, with the development of society, people's stress continues to increase, and emotion regulation has become a topic for many people. Based on psychology, vision can affect people's emotions, and people have different emotional responses to different visual elements such as colors, shapes, etc. This project combines psychology with packaging and UI design to create a new wine brand based on three primary colors. It intervenes in the customer's emotion regulation through the blending process.
jinhanye.com
Capstone Project Video
REX Wines Top View
Packaging of REX Wines
REX Wines Front View
REX Wines Back View
REX Wines
REX App