3D Visualization in e-Commerce
Yuanmei Lai
Commercial photography could eventually be replaced by highly realistic 3D modeling and rendering.
In my primary research, I identified the advantages of 3D rendering images in e-commerce. It can display textured details and allow for the designer to adjust the material perfectly. Flexibility of image generation and better post-editing techniques.
When retailers have new products in the later schedule, they can use the same scenes and settings to more consistently maintain the brand. Maintain a consistent brand identity. Also, using render image can help retailer saves costs, as it needs fewer employees. Last but not least, gains a strong audience response and impact. This novel approach allows the audience a beautiful fantasy of the future, as 3D images are more effective than Still-Life Photograph. Advertisers can now better depict digital age advertising: mixing the real and surreal.
For designers, 3D renderings now can create fantasy scenes and allow viewers to enter an excep tional place. When creating the images for online advertising, the image's function is to attract customers' attention and canvay information about the brand and products. Scenes can be more surreal, exaggerated, and have a unique style, as long as the product itself
builds authen ticity. By using this powerful software, designers can not stray too far from the truth, and must maintain a balance between authen ticity and fantasy.
As a point-of-reference… on Chinese largest shopping website TAOBAO, retailers are eager for their products to stand out in search results and attract customers to click on their product pages. In this situation, the product's image is given the mission of advertising: attracting customers' attention and reaction. Therefore, more and more retailers are choosing to use 3D rendered images.
Package_01
I used Cinema 4D to build the 3D models of the package, which has the same shape as the logo. I positioned the shapes flowing in the air — which is hard to do in photography—to create a sense of the universe. Because SOUL's target customer are adults aged from 18 to 50, who enjoy sharing their love of music and want to meet people they resonate with across the world.
Package_02
Package_03
Package_04
SOULCIAL
SOUL not only has high-quality sounds, but it can connect the users through its APP, SOULCIAL. While the users are listening to music in SOULCIAL, they can see and reach out to other users who listen to the same music simultaneously. By scrolling through the 3D Earth, users can also share their musical experiences with other friends using SOUL earbuds around the world. In addition, users can buy the SOUL products on the App. They can interact with the product and see it from 360-degree angles.
Pop-up Store_01
To allow the customer to have the opportunity to experience the earbuds’ style and quality, I designed a pop-up store.
Pop-up Store_02
With the high-quality earbuds and the huge curve screen, customers can immerse themselves in the scene. And the pop-up store’s shape is as same as the logo.