User unboxing experience in e-commerce packaging
Yun Tzu (Harper) Hsieh
My capstone project focused on adding a “sense of ritual” into the unboxing experience for e-commerce packaging.
Project objective: Create a set of modular and universal shipping packaging for KEH Camera that not only considers the unboxing experience and a sense of ritual but also makes better use of space and enhances the appearance of the packaging.
Capstone Project Introduction Video
Concept 1: Single-Product Shipping box unboxing video
A single-product shipping box that could contain either a camera lens or a camera body. The lid will be added to the tray and ready to ship. Customers open the box by tearing off the perforated line on top of it.
Concept 2: Two-Product Shipping box unboxing video
A two-product shipping box that could contain a camera lens and a camera body. The top layer is for lenses since the lens is more fragile than the body, and the bottom is for camera bodies. Each bottom layer has an inner tray for camera accessories such as batteries and chargers.
Concept 3: The Skeleton
The crossing structure covers the product 360 degrees to ensure the delicate item stays in place without crashing during transportation.