GROVE: A Seasonal Haven Celebrating Biodiversity

Grove is a seasonal pop-up store dedicated to supporting pollinator insects. With a mission to combat declining pollinator populations, Grove offers sustainable solutions through innovative packaging. By utilizing biodegradable materials embedded with seeds, Grove seamlessly blends functionality with compassion, nurturing both plant growth and eco-friendly practices.

Packaging, Branding, Retail, and Motion.

Brand LOGO

The word “grove” typically refers to a small cluster of trees, particularly one without undergrowth. It can also mean a small orchard or a group of trees planted for ornamental purposes, often describing a quaint wooded area. I chose this name to inspire people to create their own mini forests, fostering a sense of connection to nature and encouraging environmental bond. The goal is to raise awareness about the decline of pollinators, provide solutions through plant sales, and promote eco-friendly packaging that fosters coexistence between urban development and wildlife.

Poster roots

The brand’s graphic is often associated with roots, symbolizing longevity and a deep connection with the community and nature. These roots represent the brand's commitment to sustainable practices and its grounding in environmental conservation. Just as roots nourish and support plant life, the brand strives to nurture and strengthen communities through its eco-friendly initiatives.

Seasonal logos and packaging

Emblems representing each season, enabling customers to easily identify which plants to plant and when, based on their local climate and region. These seasonal emblems serve as visual cues, guiding consumers towards the right products for their specific planting needs and the current time of year. The packaging is beginner-friendly with a rip-out design for easy access. Its triangular shape allows for simple burial directly into the soil, making planting effortless for all levels of gardening experience.

Retail store, and outdoor workshop area

Grove travels across America, setting up in various urban and rural locations during optimal planting seasons. The modular design allows for easy assembly and disassembly, enabling the store to adapt to different regional climates and provide tailored products that support local ecosystems. By moving throughout the year, Grove raises awareness about pollinator importance, engages with diverse communities, and hosts educational events, amplifying its impact on environmental conservation and sustainability.

summer night and rainy day

Here’s a glimpse into what some of the advertising or promotional videos might look like.