Perfume & Confidence
Kaicheng(KC) Wang
Introducing NARCI, an unisex innovative fragrance designed to elevate your confidence through a multi-sensory
experience. Crafted to enchant the senses of smell, sight, and touch, our perfume not only leaves a captivating scent
but also enhances your aura with a mesmerizing visual appeal and a luxurious tactile sensation. Let NARCI empower you to
exude confidence effortlessly, leaving a lasting impression wherever you go.
SCENT
The base of the perfume is Narcissus. Because its distinctive scent and relatively low public awareness easily attracts attention. Although narcissus is often associated with narcissism, healthy narcissism is usually characterized by self-confidence, which inspires vitality and creativity. Perfumes are affected by the pH of the skin and can undergo different chemical reactions, in other words, even if the sprayed perfume is the same, the scent is different for each person.
VISUAL - BRANDING
The brand name is NARCI, inspired by the flower. Imperial URW is a sans serif font with contrasting strokes. Besides being easy to read, one can quickly notice the difference when flipping the font over. But this time you'll find the "I" is still the same, so the logo reflects the brand's philosophy that no matter how much the outside world changes, I am who I am.
VISUAL - SHAPE
Mirror gazing helps you carefully cut back your negative thoughts about yourself or negative self-talk that spring up like weeds can, in turn, allow self-acceptance and self-love to bloom. The perfume bottle is designed in a rectangular shape with a full mirror finish which offers a larger surface.
VISUAL - MATERIAL
The moment you take out the bottle, your appearance and body will be reflected on the bottle. On the one hand it communicates to people that it is you who make things beautiful, not things that make you beautiful. On the other hand because it's a mirror, everyone's perfume bottle looks different and everyone represents their own beauty.
VISUAL - CUSTOMIZED
The customized service allows people to add any text on the perfume bottle, it can be a word of encouragement, a name that means something to you, a lucky number and so on. The brand boosts people's confidence by offering them the opportunity to own something unique.
VISUAL - PACKAGING
The packaging features the same mirror element, it gets clearer as you open it. It's all about the process of getting to know yourself, and as you go deeper into using the product, you'll get to know yourself better. Gradually, you learn to accept yourself and discover your own beauty.
VISUAL - ADVERTISEMENT
Unlike traditional perfume advertisements, it doesn't go through the celebrity effect, it advocates that everyone is main character. So by adding a suitably sized mirror to the poster. So everyone can find themselves on the perfume.
VISUAL - RETAIL
The retail strategy also follows the effect of mirrors; as you pass through the mirror it becomes clearer and clearer, so it reflects a gradual process of getting to know yourself. And the giant perfume can continue to draw people into space.
TOUCH
Everyone's fingerprints are unique. Fingerprints are left behind when we touch objects, and mirrors are the easiest place for us to notice them. So when you leave your fingerprints on the mirror, You can visualize your uniqueness. At first, one might chafe at the fact that fingerprints are always on top of the bottle, but no matter how many times you wipe it off, it's still there when you touch it. Over time, people slowly begin to accept it, and this is the process of self-acceptance.