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Educational kit box reJAMU

Embellished with illustration and iconography of ingredients and symbols of life, the educational kit introduces the audience to digest the knowledge of Jamu, layer by layer.

Educational kit box reJAMU

Unboxing the box of reJAMU that consists of 3 layers. The shape of the box is octagon, to represent the symbol of 8 stages of life.

First layer

The first layer introduces 8 Jamu recipes that are quite well known in Indonesia with their distinct flavors, ingredients, and health benefits. The recipes are Kunir Asem, Beras Kencur, Cabe Puyang, Pahitan, Kunci Sirih, Kudu Laos, Uyup-uyup, and Sinom.

Second layer

The second layer describes the flavors of each recipe and how they correlate to life wisdom.

1. Sweet & sour
   The sweet-sour taste reflects the transition from infancy, characterized by sweetness, to preadolescence, where life's complexities begin to sour the innocence of childhood.


2. Sweet & spicy
   Javanese people say: ’bebering alas tan keno diukur’ meaning 'the extent of the forest (world) cannot be measured'. This is the symbol of the child entering adolescent age where children often do not think long term about things yet.


3. Spicy & bitter
   This is the teenage phase before they come to adulthood which is characterized by unstable natural feelings. They start to be faced by reality. Therefore they need to be careful in their choice of words.


4. Just bitter
   It symbolizes the challenges young adults face in finding themselves and striving for their ideal life. Despite hardships, these trials sculpt individuals into strong, resilient beings, fortified by life's experiences.


5. Tasteless
   A symbol of the calm young-mid-adulthood phase, achieved after life goals, brings mature enjoyment post-hardships. Its blandness serves as a reminder to stay vigilant against aging health issues.


6. Warm
   With a warm taste symbolizing mid-adulthood in harmony — within family, community, work, and nature. Happiness thrives in strong community bonds, prompting a need to live in synergy with others and nature, while expressing gratitude for what is.


7. Tasteless & a bit sweet
   Mid-late adulthood, escaping worldly chaos. In Javanese mythology, 'lengser keprabon’ means a king's abdication, after embracing self-discipline in nature to attain eternal glory by relying on God.


8. Sweet, sour, fresh
   Reflecting 'sirep tanpa nampa,' it evokes a sincere embrace of silence in eternity. In later years, the pursuit shifts to inner peace and balance. The flavors symbolize life from start to finish.

Third layer

The last layer, or the third panel, describes the stages of life we experience while evolving as a human being.

1. Fun and sweet memories of early childhood
2. Inexperienced and impulsive decisions of adolescence
3. Unstable feelings and hardships of the teenage years to young adulthood
4. Bitterness or sorrow of life’s journey in adulthood
5. The calm phase of maturity after reaching life goals
6. Harmony in family, community, and nature
7. Resting and surrendering to the Divine in later years
8. 8. Reaching the good phase of solace and harmony

All layers of the packaging

The package consists of three boxes featuring informational panels, one jar of Jamu shot, and a deck of prompt cards exploring life's questions and the wisdom we can discover from them.

All layers of the packaging

Iconography of Flavors

The iconography of flavors is represented through shapes that embody their distinctive tastes, combining Indonesian geometrical Batik pattern and color theory.

Iconography of Ingredients

The iconography of ingredients is reimagined through modernized shapes inspired by the ingredients themselves.

Jamu in a jar

The product extension could include a shelf-stabilized jar of Jamu, suitable for home use in health remedies.

Jamu in glass bottles and small jar

While the full glass bottled version is ideal for shared family servings, those who are always on the go and need practicality would appreciate the convenience of Jamu shots in small jars.

Posters

The poster ignites curiosity and attracts those who are drawn to its illustrations and vibrant colors, sparking their interest.

Prompt Cards

Playing prompt cards with questions that spark wisdom-sharing offers several benefits:

1. Encourages Reflection: Promotes introspection and self-awareness.
2. Promotes Dialogue: Fosters meaningful conversations and exchange of insights.
3. Facilitates Learning: Leads to new insights and personal growth.
4. Strengthens Connections: Builds bonds and a sense of community.
5. nspires Action: Motivates positive changes and new opportunities.

Overall, playing prompt cards that spark wisdom sharing can enrich personal growth, deepen connections, and inspire positive change.