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The Capstone Project “We have a bespoke gift for you” presents a personalized gift design service tailored for brands, focusing on crafting gifts aligned with recipient archetypes to enhance consumer satisfaction and brand engagement. The project outlines a systematic approach wherein brand personalities are defined, recipient archetypes are categorized, and gifts are aligned accordingly. Leveraging the brand’s diverse consumer base, the project curated personalized gift lineups reflective of archetypes such as explorers, lovers, and creators, each meticulously packaged to enhance the unboxing experience and resonate with the essence of the archetype. This methodology holds promise for broader application across various brands and contexts within personalized gifting.