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Simplified & Unified
Shing-Hay Wong
This capstone project aims to create a simplified and unified communication system for service changes, allowing the MTA to communicate quickly and efficiently with the riders. It enables the riders to grasp the messages confidently in a short period. The proposed design touches on information hierarchy, typography, visual components, and body text simplification and has design templates that share coherent designs for print posters, digital screens, and emails.

Planned Service Change Printed Poster

Unplanned Service Change Printed Poster

Subway Digital Screen Mockup

Service Change Email Notification

Planned Service Change Printed Poster

Planned Service Change Printed Poster