Emotional Eating

Emotional eating is a behavioral pattern where individuals consume food in reaction to negative emotions rather than hunger. This has a huge impact on their physiology and psychology. I create a healthy snack brand for individuals who struggle with emotional eating and seek healthier snack options, Goodbite not only satisfies food cravings but also provides emotional support, promoting a balanced lifestyle and overall well-being.

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Goodbite's product is a whole wheat snack shaped like a lollipop, crafted from healthy ingredients to provide a nutritious and convenient snacking option. Its firm texture allows individuals to enjoy 3-4 hours per serving, offering a satisfying substitute for guilt-inducing foods. Bright and uplifting packaging design, resembling a blooming flower upon opening, enhances the positive experience of consuming Goodbite snacks. Additionally, secondary packaging is included for storing uneaten portions, promoting portion control, and reducing food waste. Embedded within the packaging are tips and messages aimed at offering emotional support and stress reduction techniques, empowering individuals to navigate emotional eating triggers more effectively.

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Extension Virtual Pet

Goodbite introduces a virtual pet feature to assist users in tracking their food intake and emotional states, fostering self-awareness and motivation for healthier choices. Through interactive features and social engagement, users can connect with friends and aim at promoting alternative coping mechanisms and reducing stress.