Robert Mondavi Winery Sensory Pop Up
Yuewei Shi
We make exploring and enjoying wine accessible and personalized for all— from beginners to enthusiasts—by offering
interactive and educational experiences that simplify the process of discovering and selecting wines with customized
services based on individual preferences and knowledge levels.
The goal is to facilitate easy navigation, empower consumers to make more informed decisions, foster responsible
decision-making, and create a deeper cultural appreciation of wine.
Label System Design
Visualizing tasting notes with color-coded indicators for sweetness/dryness levels.
Retail Pop Up
Enhancing consumers’ understanding and appreciation of wine by catering to various sensory experiences and engaging categories.
Store Interior
Visualizing tasting notes with color-coded indicators for sweetness/dryness levels.
Music Domes
Explore curated wine selections for holidays and events with themed playlists.
Profile Gallery
Color-coded packaging system for easy navigation by sweetness/dryness and wine types.
Info Screens
Brand discovery with interactive screens.
Aroma Discovery Corner
Hands-on exploration of aromas and tasting notes
Chef’s Choice Bar
Indulge in local flavors with curated food pairings and wine recommendations selected by local chefs
Digital Platform
Elevate your experience beyond the store, discover your preferences, build your wine profile.Music Domes Playlist
- Monthly featured themed playlists
- Curated products based on the theme
- Explore gifting ideas & customize your gift
Aroma Cards - Scan The QR Code on Aroma Bottles
- Collect the ingredient that you like
- Access ingredient information & related product
- Record (audio/text) your notes and mark the card
- Featured scented candle available for order
Recipe Collection - Scan The QR Code at Chef’s Choice Bar Menu
- Collect recipes from the Chef’s Choice Bar
- Customized food paring & restaurant recommendations
- Build your menu, enjoy at the bar (VIP)
Your Flavor Profile
- Preference test & build your profile- Customized product recommendations
- Browse the whole product collection with the assist of the filter: taste (sweet to dry), theme, aroma, price, tier...