Constructing a China-Specific Film Rating System:
The Graffiti Revolution
Kexin Chen
Cine On-Air is a rebellious, interactive cinema platform that reimagines film content warnings in China. Instead of
rigid censorship, it invites audiences to tag sensitive scenes with bold, graffiti-style icons, share reactions on a
“Graffiti Wall,” and wear vibrating wristbands for real-time alerts. Stamped tickets, edgy merch, and neon visuals turn
content warnings into personal expression. Blending underground aesthetics with community-driven design, Cine On-Air
transforms passive viewing into a dynamic, emotional, and collective experience—where viewers protect and empower each
other. It’s not just a website—it’s a secret cinema movement built by the people, for the people.
Website homepage
The Cine On-Air homepage showcases the project’s bold visual language and core functional layout, effectively conveying the concept of an “underground cinema” and a “viewer-generated content warning system.”
Sensitive Content Icons
The top section features six bold, graffiti-style icons—Gore, Horror, Alcohol, Sex, Drug, Gamble—each associated with a unique color and hand-drawn typographic treatment, reflecting underground aesthetics and emotional tone.
Cine On-Air Movie Selection Interface
Each film poster is overlaid with graffiti-style content icons—such as Gore, Drug, Sex, or Alcohol—making sensitive elements immediately visible.Functionally, this page transforms the typical “browse and buy” interface into an interactive content awareness experience, reinforcing the platform’s philosophy: your watchlist, your rules, your responsibility.
Interactive Review Page of Movies
Uniquely, the bottom half features the “Movie Review Graffiti Wall,” where users sketch emotional responses instead of writing conventional reviews. These doodles—ranging from humorous to provocative—turn film criticism into a visual, participatory act.
Cine On-Air Graffiti Interactive Wall
Set against a raw brick background, the graffiti tools on the left (spray can, color wheel, brush size) invite users to freely draw, tag, or emote, echoing street art culture.
Cine On-Air Ticketing Interface
Sense Band Rental & Reaction Station
Designed in vibrant, playful styles, the bands offer gentle vibrations to alert users before intense scenes, helping sensitive viewers anticipate jump scares or distressing moments. The rental machine interface and photo booth feature (bottom section) extends the experience—allowing users to capture and print their emotional reactions during the film.