Tidemark is a water packaging concept that transforms each bottle into a storyteller. Rooted in the idea of
Exformation—to make things unknown—it invites users to rediscover the hidden life of water. Using NFC technology, the
package reveals the water’s ancient journey, reuse count, and user-contributed messages. From Arctic ice to Andean
trails, every drop carries echoes of time.
Tidemark is more than just water packaging, it prompts us to reconsider: is the water we think we know far deeper than
what we see? In an age of information overload, Tidemark uses design to awaken our awareness of forgotten water
knowledge.
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