ER

ER is a wellness brand that turns everyday objects into emotional check-in points. Inspired by the often-overlooked struggle of naming emotions, ER blends design and mental health into soft, approachable tools for daily reflection.

In a time when feelings are easy to ignore but hard to process, ER makes emotional expression a little more tactile, a little more playful, and a lot more normal. It’s not therapy, but it might be your favorite reminder to feel something today.

thebeckychen.com

ER | Making Emotional Expression

A space to feel, express and release.

ER Daily Objects

Each object is taken from the most common daily habits like checking the time, looking in the mirror, turning off the light, plugging in and sitting.

Definition of ER

ER is more than just an emergency room, it's emotional recognition, empathy room, expression ritual, everyday reflection and more. ER also represents a moment of hesitation

ER Posters

To catch the public's attention by enlarging daily objects.

ER Brand Guideline

The ER logo used calligraphic E with a rounded R to form a five-petal flower symbolizes growth, vulnerability and a little hesitation.

5 Steps to Recognize Emotion

Pairing up with daily habits to create a process of guiding people who struggle with recognizing their emotions to practice it stress free.
1. Notice - Just checking in
2. Identify - Reflect the layers
3. Name - Flip the mood
4. Express - Feel the current
5. Reflect - Sit on it

ER Sticker Collection

It’s more than just accessories, it works as a subtle daily reminder. .

ER Pamphlet + Business Card

The pamphlet explains what is ER and how it work along with business card on the back.

Overth!nker and Fragile Tote

Transforming the daily reminder into merch that are practical for people.