Celiv - Funeral Brand & Packaging Design
Yuchen Qi
This is a brand bringing a new experience for East Asian funerals. By transforming funerals into meaningful farewell
celebrations, our mission is to redefine funeral experiences when placing attendees’ feelings at the center and help
people cherish both the lives that were and the lives they continue to live.
Brand Website
Brand Assets and Products Overview included. Nowadays, one-stop-service has emerged precisely because people don't change funeral brands during the rite, preferring convenience and consistency. As a result, a unified branding system can provide a good consumer experience. With “Funerals are celebrations for life” as the main concept, our main goal is to create less grief and horror, but more memories, connections, and peace.
Deliverable: Funeral Offering Set
Packaging Structure
This Funeral Offering Set includes all the essentials typically needed for the three main funeral ritual occasions—Funeral Ceremony, Household Memorial Rituals, and Annual Tomb Visits. It is designed to be portable and reusable, offering a more sustainable alternative to single-use plastic packaging.
Deliverable: Flower, Letters, Memorial Tablet
This product offers funeral attendees the opportunity to write down their memories and messages for the deceased. The letters, adorned with Celiv’s logo-patterned flowers, can be gathered into flower bouquets placed in the memorial tablet, and kept by the deceased’s family. In this way, the product aims to bring more emotional significance and memories to funeral rituals, reduce taboos, and infuse warmth into the experience.
Posters
These funerary objects reflect a microcosm of culture, religion, and folklore. This poster series is designed to explain how and why these products are used.