BOOKSTORE BABEL : DISCOVER BOOKS IN A NEW WAY
Yuxuan Cheng
Babel is an online bookstore inspired by the logic-driven perception of people with Aphantasia. In our system, instead
of genre or cover visuals, books are discovered through a six-dimensional system via Structure, Language, Emotion,
Cognition, Agency, and Reality. Each visitor navigates through abstract connections, piecing together their own literary
journey by meaning.
Babel Online Bookstore: User Experience Walkthrough
How users interact with its six-dimensional logic system to find books that resonate with their thoughts and emotions.
Bookstore Branding System
Logo and color palettes. Babel's color system reflects its logic-driven discovery. A monochromatic palette symbolizes clarity and neutrality.
Poster Series
Inspired by logic and structure, Babel's poster series visualizes its six-dimensional system of exploration. Each letter—B, a, e, l—represents a gateway to abstract thinking, where books are connected not by genre, but by perception and logic.
Poster Series
DTC box and Hardcover
