Foreplay
Burak Eceral
Foreplay is a 360° product launch concept that reimagines body care as a hybrid fragrance serum experience, merging skincare efficacy, sensorial storytelling, and immersive design across product, packaging, retail, and campaign to explore themes of anticipation, tension, and intimacy.
Product Development
This hybrid fine fragrance serum mist blends scent with skincare, extending face-grade ingredients to the body. Applied post-shower on damp skin, its three-layer system delivers conditioning, micro-emulsion absorption, and a soft scent veil. Powered by niacinamide, PDRN, and squalane, it enhances tone, texture, and barrier while evolving from floral to oud.
Visual Identity
The logo, typography, and overall brand language draw from references tied to sensuality, cinematic storytelling, and fashion heritage. The script logo introduces fluidity and intimacy, creating a balance between softness and clarity that reflects the brand’s focus on tension and release.
Product Design
Inspired by tension and restriction, the bottle appears compressed by an invisible force, forming soft curves and subtle indents. The 3D knit triangular mesh references the muscle structure. Evolving from sketch to prototype, its frosted cylindrical form offers tactile softness, transforming intimacy into a physical, interactive object through material and form.
Packaging Design
Secondary packaging extends the narrative through high-contrast, tactile body imagery, reinforcing intimacy and anticipation. Directed by Burak, a one-day shoot leveraged industry connections to secure a photographer, studio, and model. Guided by a curated shot list, the visuals were created for packaging, merchandising, e-commerce, and advertising use.
Retail Representation
Retail execution translates the brand into a premium, immersive environment. Developed for Sephora, the display features a mirrored illumination table, backlit campaign panel, and integrated shelving. Light-up panels highlight the bottle, ingredients, and notes, while a dedicated cap element invites direct scent discovery and interaction.
